New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Year of publication: |
2022
|
---|---|
Authors: | Vrontis, Demetris ; Basile, Gianpaolo |
Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 28.2022, 5, p. 1222-1244
|
Subject: | Country of origin effect | Networking and dynamic capabilities | New media marketing | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Dynamische Kompetenzen | Dynamic capabilities | Welt | World | Herkunftsbezeichnung | Designation of origin |
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