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~person:"Dwivedi, Yogesh Kumar"
~person:"Ruyter, Ko de"
~subject:"Customer satisfaction"
~subject:"Social Web"
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Subject
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Customer satisfaction
Social Web
Social web
47
Consumer behaviour
29
Konsumentenverhalten
29
Internet marketing
21
Online-Marketing
21
Electronic Commerce
15
Beziehungsmarketing
13
E-commerce
13
Relationship marketing
13
Virtual reality
12
Virtuelle Realität
12
Internet
10
Online retailing
9
Online-Handel
9
Social media
8
Viral marketing
8
Virales Marketing
8
Welt
6
World
6
Brand management
5
Breitbandkommunikation
5
Broadband communications
5
Developing countries
5
Entwicklungsländer
5
Markenführung
5
social media
5
Advertising
4
Artificial intelligence
4
Confidence
4
Künstliche Intelligenz
4
Vertrauen
4
Werbung
4
Advertising effects
3
Augmented reality
3
Bibliometrics
3
Bibliometrie
3
Brand image
3
COVID-19
3
Communication
3
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Undetermined
26
Free
5
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Article
43
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5
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Article in journal
42
Aufsatz in Zeitschrift
42
Arbeitspapier
1
Aufsatz im Buch
1
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1
Graue Literatur
1
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1
Working Paper
1
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Language
All
English
48
Author
All
Dwivedi, Yogesh Kumar
Ruyter, Ko de
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Whinston, Andrew B.
30
Bailey, Michael
29
Füller, Johann
29
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Ozuem, Wilson
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Rita, Paulo
21
Flavián Blanco, Carlos
20
Petrova, Maria
20
Pitt, Leyland F.
20
Sabatini, Fabio
20
Harrigan, Paul
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Walsh, Gianfranco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Hennig-Thurau, Thorsten
17
Krcmar, Helmut
17
Vrontis, Demetris
17
Wirtz, Bernd W.
17
Casaló, Luis V.
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Schaarschmidt, Mario
16
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Springer International Publishing
1
Published in...
All
International journal of Indian culture and business management
4
Journal of retailing and consumer services
4
Psychology & marketing
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of business information systems : IJBIS
2
Journal of service research : JSR
2
The marketing review
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
Business/Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Research memorandum / METEOR
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
48
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1
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10
of
48
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date (oldest first)
1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
3
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
4
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
5
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Fake news believability : the effects of political beliefs and espoused cultural values
Gupta, Manjul
;
Dennehy, Denis
;
Parra, Carlos M.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014303184
Saved in:
10
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
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