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~person:"Dwivedi, Yogesh Kumar"
~source:"econis"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Service quality
Social web
Consumer behaviour
63
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63
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19
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19
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12
Internet marketing
11
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11
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10
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Dwivedi, Yogesh Kumar
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Prentice, Catherine
24
Jang, Soocheong
23
Bang, Nguyen
22
Sreejesh, S.
22
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Paul, Justin
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Park, Jungkun
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Ko, Eunju
17
Quach, Sara
17
Wong, IpKin Anthony
17
Johnson, Lester W.
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Vrontis, Demetris
16
Gursoy, Dogan
15
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Lee, Seonjeong
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Casaló, Luis V.
14
Das, Gopal
14
Eisingerich, Andreas B
14
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Journal of business research : JBR
5
Journal of retailing and consumer services
4
International journal of Indian culture and business management
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems management
1
International journal of business information systems : IJBIS
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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21
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
8
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
9
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
10
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
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