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~person:"Dwivedi, Yogesh Kumar"
~subject:"Brand image"
~subject:"Internet"
~subject:"Social Media"
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Brand image
Internet
Social Media
Social Web
30
Social web
30
Online-Marketing
18
Internet marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
Electronic Commerce
10
E-commerce
8
Viral marketing
7
Virales Marketing
7
Online retailing
6
Online-Handel
6
Social media
6
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Markenführung
4
social media
4
Advertising
3
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
COVID-19
3
Coronavirus
3
KMU
3
Lieferkette
3
Markenimage
3
Mobile marketing
3
SME
3
Social media marketing
3
Supply chain
3
Virtual reality
3
Virtuelle Realität
3
Werbewirkung
3
Werbung
3
Computerspiel
2
Confidence
2
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2
Deregulation
2
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3
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1
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English
5
Author
All
Dwivedi, Yogesh Kumar
Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Castronova, Edward
8
Loureiro, Sandra Maria Correia
8
Schivinski, Bruno
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Wagner, Gert G.
7
Becker, Kip
6
Bruhn, Manfred
6
Clement, Reiner
6
Herstatt, Cornelius
6
Hollebeek, Linda D.
6
Kreutzer, Ralf T.
6
Kumar, Jitender
6
Leimeister, Jan Marco
6
Ozuem, Wilson
6
Rita, Paulo
6
Sarracino, Francesco
6
Schreiber, Dirk
6
Smith, Michael D.
6
Usman, Osly
6
Danaher, Brett
5
Engelien, Martin
5
Krcmar, Helmut
5
Kucuk, S. Umit
5
Kumar, Vikas
5
Kummer, Michael E.
5
Michelis, Daniel
5
Peitz, Martin
5
Telang, Rahul
5
Tuten, Tracy L.
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Belleflamme, Paul
4
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Published in...
All
Advances in theory and practice of emerging markets
1
Asia Pacific journal of marketing and logistics
1
Chandos social media series
1
Journal of consumer behaviour
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Digital and social media marketing : emerging applications and theoretical development
Rana, Nripendra P.
(
ed.
);
Slade, Emma L.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012107816
Saved in:
5
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
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