//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenführung
Consumer behaviour
63
Konsumentenverhalten
63
Innovation adoption
19
Innovationsakzeptanz
19
Social Web
12
Social web
12
Online-Marketing
11
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Beziehungsmarketing
9
Brand management
9
Online retailing
9
Online-Handel
9
Relationship marketing
9
Brand image
8
Innovation diffusion
8
Innovationsdiffusion
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Adoption
7
Electronic Banking
7
Electronic banking
7
Advertising effects
6
Confidence
6
E-commerce
6
Electronic Commerce
6
Jordan
6
Jordanien
6
Vertrauen
6
Werbewirkung
6
adoption
6
Computerspiel
5
India
5
Indien
5
Innovation
5
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
Conference proceedings
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Ko, Eunju
26
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Melewar, T. C.
21
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Filieri, Raffaele
17
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Septianto, Felix
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Khan, Imran
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Paul, Justin
14
Sung, Yongjun
14
Ahn, Jiseon
13
Kunkel, Thilo
13
Park, Jungkun
13
Rahman, Zillur
13
Seo, Yuri
13
Torres, Ivonne M.
13
Casidy, Riza
12
Foroudi, Pantea
12
Johnson, Lester W.
12
Kumar, Vikas
12
Rather, Raouf Ahmad
12
Rita, Paulo
12
Romaniuk, Jenni
12
Swoboda, Bernhard
12
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
10
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->