Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 47-61
consumption patterns. The globalization process is believed to affect most young people designated Generation Y. They were brought … widespread use of new technologies is a characteristic feature that bonds Generation Y on a global scale while other aspects of …