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European journal of marketing : EJM
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person:"Kitchen, philip J."
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IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne
;
Kitchen, Phillp J.
- In:
European journal of marketing : EJM
34
(
2000
)
5-6
,
pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
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