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~person:"Eason, C. Clifton"
~person:"Jin, Hyun Seung"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Kundenbindungsprogramm
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Eason, C. Clifton
Jin, Hyun Seung
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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2
Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton
;
Bing, Mark N.
;
Smothers, Jack
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
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