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~person:"Edvardsson, Bo"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Saren, Michael"
~person:"Shaw, Eric H."
~subject:"Theorie-Praxis-Verhältnis"
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Theorie-Praxis-Verhältnis
Marketingtheorie
79
Marketing theory
78
Marketing
16
History of economic thought
13
Marketing management
13
Marketingmanagement
13
Ökonomische Ideengeschichte
13
Theorie
11
Theory
11
Beziehungsmarketing
10
Dienstleistungsmarketing
10
Relationship marketing
10
Services marketing
10
USA
9
United States
9
Betriebliche Wertschöpfung
8
Value creation
8
Service-Dominant Logic
7
Service-dominant logic
7
Critical Management Studies
6
Critical management studies
6
Customer integration
6
Kundenintegration
6
Consumer behaviour
5
Dienstleistung
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Konsumentenverhalten
5
Theory-practice divide
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Bibliometrics
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Bibliometrie
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Kritik
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Management
4
Services
4
Deutschland
3
Germany
3
Market research
3
Marktforschung
3
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Edvardsson, Bo
Grönroos, Christian
Meffert, Heribert
Saren, Michael
Shaw, Eric H.
Akaka, Melissa Archpru
1
Backhaus, Klaus
1
Barner-Rasmussen, Wilhelm
1
Behrens, Gerold
1
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1
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1
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1
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1
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1
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1
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1
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1
Ivanova-Gongne, Maria
1
Jaworski, Bernard J.
1
Kauppinen-Räisänen, Hannele
1
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1
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
Journal of service management
2
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
5
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1
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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2
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Saved in:
3
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
4
Marketingdisziplin im Spannungsfeld zwischen wissenschaftlichem Anspruch und praxisbezogenen Anforderungen
Meffert, Heribert
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 327-338)
.
2000
Persistent link: https://www.econbiz.de/10001518976
Saved in:
5
Marktorientierte Unternehmensführung an der Jahrtausendwende aus Sicht der Wissenschaft und Unternehmenspraxis - eine empirische Untersuchung
Meffert, Heribert
;
Bongartz, Michael
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 381-405)
.
2000
Persistent link: https://www.econbiz.de/10001518984
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