Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Alternative title: | The road back to relevance |
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Year of publication: |
2014
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Authors: | Klaus, Philipp ; Edvardsson, Bo |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 166-170
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Subject: | Top management | CEO | Relevance | Role of marketing | Marketing scholarship | Strategy | Managerial practice | Führungskräfte | Managers | Strategisches Management | Strategic management | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Management | Theorie-Praxis-Verhältnis | Theory-practice divide |
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