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~person:"Edvardsson, Bo"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Innovation in service ecosystems : an empirical study of the integration of values, brands, service systems and experience rooms
Aal, Kotaiba
;
Di Pietro, Laura
;
Edvardsson, Bo
;
Renzi, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 619-651
Persistent link: https://www.econbiz.de/10011563721
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