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~person:"Efrat, Kalanit"
~person:"Gierl, Heribert"
~person:"Völckner, Franziska"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
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B-to-B-Marketing
Brand management
Consumer goods marketing
11
Konsumgütermarketing
11
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4
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3
Consumer behaviour
3
Konsumentenverhalten
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Efrat, Kalanit
Gierl, Heribert
Völckner, Franziska
Meffert, Heribert
4
Ahlert, Dieter
3
Boch, Sonja
3
Gedenk, Karen
3
Neslin, Scott A.
3
Boha, Julian
2
Bruhn, Manfred
2
Chimhundu, Ranga
2
Düerkop, Henrike
2
Huber, Jan-Alexander
2
Kalka, Regine
2
Kramer, Robert
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Kranz, Marcel
2
Krämer, Andreas
2
Mörk, Olaf
2
Saatkamp, Jörg
2
Volkmer, Stefan
2
Walsh, Gianfranco
2
Zatloukal, Grit
2
Agarwal, James
1
Andres, Nils
1
Andrus, David M.
1
Anselstetter, Sabine
1
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EuroMed journal of business
1
Innovative Markenführung und -implementierung
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
2
The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Herstein, Ram
;
Efrat, Kalanit
;
Jaffe, Eugene D.
- In:
EuroMed journal of business
5
(
2010
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003984600
Saved in:
3
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
4
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
Saved in:
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