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~person:"Efrat, Kalanit"
~person:"Gierl, Heribert"
~person:"Völckner, Franziska"
~source:"econis"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject_exact:"Business-to-consumer marketing"
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Brand management
Marketing management
Consumer goods marketing
11
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11
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4
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3
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3
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Efrat, Kalanit
Gierl, Heribert
Völckner, Franziska
Ahlert, Dieter
4
Boch, Sonja
3
Gedenk, Karen
3
Meffert, Heribert
3
Mosca, Fabrizio
3
Neslin, Scott A.
3
Bruhn, Manfred
2
Chimhundu, Ranga
2
Dahm, Markus H.
2
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2
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2
Feige, Stephan
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Gallo, Rosalia
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2
Huber, Jan-Alexander
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2
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2
Mörk, Olaf
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Volkmer, Stefan
2
Walsh, Gianfranco
2
Weber, Adelheid
2
Zatloukal, Grit
2
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EuroMed journal of business
1
Innovative Markenführung und -implementierung
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
2
The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Herstein, Ram
;
Efrat, Kalanit
;
Jaffe, Eugene D.
- In:
EuroMed journal of business
5
(
2010
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003984600
Saved in:
3
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
4
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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