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~person:"Egan, Paul"
~subject:"International marketing"
~subject:"Internationale Marktsegmentierung"
~subject:"Market segmentation"
~subject:"market potential"
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
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