Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Year of publication: |
2021
|
---|---|
Authors: | Chikweche, Tendai ; Lappeman, James ; Egan, Paul |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 4, p. 79-94
|
Subject: | Africa | international market segmentation | market potential | middle class | Afrika | Mittelschicht | Middle class | Internationales Marketing | International marketing | Marktsegmentierung | Market segmentation | Marktgröße | Market size | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour |
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