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~person:"Eggert, Andreas"
~person:"Kumar, V."
~subject:"Allokation"
~subject:"Direct marketing"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Allokation
Direct marketing
Relationship marketing
Simulation
B-to-B-Marketing
17
Business-to-business marketing
17
Customer value
8
Kundenwert
8
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
6
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
2
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2
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2
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2
Allocation
1
Außendienst
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
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Complex systems
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Aufsatz in Zeitschrift
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7
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English
7
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Eggert, Andreas
Kumar, V.
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
Krishnan, Vijaykumar
3
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3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of service research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
7
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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