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~person:"Ehret, Michael"
~person:"Turnbull, Peter W."
~subject:"Innovation management"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Advances in services marketing
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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3
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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