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~person:"Eilert, Meike"
~subject:"Markenimage"
~subject:"Wohltätigkeit"
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How deviations from performance norms impact charitable donations
Allen, Alexis M.
;
Eilert, Meike
;
Peloza, John
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 277-290
Persistent link: https://www.econbiz.de/10011845014
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