How deviations from performance norms impact charitable donations
Year of publication: |
April 2018
|
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Authors: | Allen, Alexis M. ; Eilert, Meike ; Peloza, John |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 277-290
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Subject: | performance norms | norm deviations | regulatory focus | self-construal | prosocial behavior | Soziale Norm | Social norm | Fundraising | Soziales Verhalten | Social behaviour | Experiment | Altruismus | Altruism | Wohltätigkeit | Charity |
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