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~person:"Einav, Liran"
~person:"Kollmann, Tobias"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing : ZFP ; journal of research and management
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Influencing user attitudes by managing online brand communication in e-shops
Kollmann, Tobias
;
Suckow, Christina
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10009514753
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