Influencing user attitudes by managing online brand communication in e-shops
Year of publication: |
2012
|
---|---|
Authors: | Kollmann, Tobias ; Suckow, Christina |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 34.2012, 1, p. 40-54
|
Subject: | Online-Handel | Online retailing | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien, (2013)
-
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai, (2015)
-
Wicaksono, Aditya Indra, (2022)
- More ...
-
Sustaining the brand idea in electronic environments
Kollmann, Tobias, (2008)
-
The corporate brand namingprocess in the net economy
Kollmann, Tobias, (2007)
-
The corporate brand naming process in the net economy
Kollmann, Tobias, (2007)
- More ...