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~person:"Einwiller, Sabine"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Reprint"
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine
;
Will, Markus
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 231-247)
.
2008
Persistent link: https://www.econbiz.de/10003719729
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