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~person:"Eisend, Martin"
~person:"Karlan, Dean"
~person:"Oh, Han-Mo"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject:"Werbung"
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Markenimage
Psychology of advertising
Relationship marketing
Advertising
37
Werbung
37
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
22
Werbewirkung
22
Meta-Analyse
9
Meta-analysis
9
International marketing
8
Internationales Marketing
8
Gender
7
Geschlecht
7
Humor
7
Werbepsychologie
6
Brand image
5
Brand management
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Export
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Internet marketing
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Markenführung
5
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5
Marketingmanagement
5
Online-Marketing
5
Ethnic group
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Ethnische Gruppe
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Experiment
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Marktforschung
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advertising
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Deutschland
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Empirical method
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Empirische Methode
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Minderheit
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14
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English
14
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Eisend, Martin
Karlan, Dean
Oh, Han-Mo
Gierl, Heribert
13
Harrigan, Paul
11
Diamantopoulos, Adamantios
10
Pelsmacker, Patrick de
10
Hollebeek, Linda D.
8
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
Guzman, Francisco
7
Johnson, Lester W.
7
Ko, Eunju
7
Kumar, V.
7
Septianto, Felix
7
Vashisht, Devika
7
Bilgihan, Anil
6
Dens, Nathalie
6
Grewal, Dhruv
6
Karjaluoto, Heikki
6
Rather, Raouf Ahmad
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Sreejesh, S.
6
Taylor, Charles Raymond
6
Thaichon, Park
6
Torres, Ivonne M.
6
Tsiotsou, Rodoula H.
6
Verlegh, Peeter
6
Völckner, Franziska
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Chan, Kara
5
Cheung, Man Lai
5
Cornwell, T. Bettina
5
Dahl, Darren W.
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Ilicic, Jasmina
5
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Journal of international trade & commerce
5
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The quarterly journal of economics
1
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ECONIS (ZBW)
14
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1
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The roles of corporate societal marketing on brand recall and evaluation : a focus on small- and medium-sized exporters
Oh, Han-Mo
- In:
Journal of international trade & commerce
15
(
2019
)
4
,
pp. 145-155
Persistent link: https://www.econbiz.de/10012546712
Saved in:
6
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
Saved in:
7
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
8
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
9
The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo
- In:
Journal of international trade & commerce
13
(
2017
)
5
,
pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
Saved in:
10
The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
Saved in:
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