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~person:"Eisend, Martin"
~person:"Keller, Kevin Lane"
~subject:"Markenimage"
~subject:"Marketingtheorie"
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Search: subject_exact:"Marketing-Kommunikation"
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Markenimage
Marketingtheorie
Marketing management
47
Marketingmanagement
47
Brand management
20
Markenführung
20
Marketing
20
Marketing theory
16
Brand image
10
Consumer behaviour
9
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9
Theorie
9
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9
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5
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21
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5
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Eisend, Martin
Keller, Kevin Lane
Kotler, Philip
24
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Melewar, T. C.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Bruhn, Manfred
5
Burmann, Christoph
5
Cannon, Joseph P.
5
Foroudi, Pantea
5
Grönroos, Christian
5
Kitchen, Philip J.
5
O'Cass, Aron
5
Pilarczyk, Bogna
5
Šerić, Maja
5
Baker, Stephen
4
Bang Nguyen Viet
4
Dekimpe, Marnik G.
4
Freiling, Jörg
4
Gierl, Heribert
4
Hirvonen, Saku
4
Jaworski, Bernard J.
4
Kollmann, Tobias
4
Laukkanen, Tommi
4
Lehmann, Donald R.
4
MacInnis, Deborah J.
4
Shaw, Eric H.
4
Siano, Alfonso
4
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wi - Wirtschaft
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wi wirtschaft
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1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
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1
Journal of business economics : JBE
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
Pearson one
1
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
26
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1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
5
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
6
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
7
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
8
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
9
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
1
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