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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Walsh, Gianfranco"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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Market research
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
35
Relationship marketing
35
Marktforschung
23
Marketing management
20
Marketingmanagement
20
Brand management
18
Markenführung
18
Deutschland
16
Germany
16
Brand image
13
Markenimage
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing
12
Advertising
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Brand
10
Dienstleistungsqualität
10
Markenartikel
10
Service quality
10
Advertising effects
9
Bibliometrics
9
Bibliometrie
9
Internet marketing
9
Marketing theory
9
Marketingtheorie
9
Online-Marketing
9
USA
9
United States
9
Werbewirkung
9
Customer service
8
Innovation
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Article
22
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Aufsatz in Zeitschrift
Article in journal
23
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14
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Book section
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English
19
German
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Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Walsh, Gianfranco
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Journal of the Academy of Marketing Science
4
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
23
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21
Special issue on the state of the art in
marketing
research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
22
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
23
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
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