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~person:"Eisend, Martin"
~person:"Law, Chun Hung Roberts"
~person:"Torres, Ivonne M."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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Advertising
50
Werbung
50
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
43
Werbewirkung
43
Internet marketing
31
Online-Marketing
31
Social Web
19
Social web
19
Hotel industry
17
Hotellerie
17
Meta-Analyse
13
Meta-analysis
13
Viral marketing
13
Virales Marketing
13
Online retailing
12
Online-Handel
12
Ethnic group
10
Ethnische Gruppe
10
Brand management
9
Gender
9
Markenführung
9
E-commerce
8
Electronic Commerce
8
Geschlecht
8
Humor
8
Brand image
6
Markenimage
6
Psychology of advertising
6
Werbepsychologie
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
Website
5
Bewertung
4
Bibliometrics
4
Bibliometrie
4
Creativity
4
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Online availability
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Undetermined
53
Free
8
Type of publication
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Article
92
Book / Working Paper
5
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
97
Collection of articles of several authors
9
Konferenzschrift
9
Sammelwerk
9
Aufsatz im Buch
6
Book section
6
Conference proceedings
5
Aufsatzsammlung
3
Conference paper
2
Konferenzbeitrag
2
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Language
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English
97
Author
All
Eisend, Martin
Law, Chun Hung Roberts
Torres, Ivonne M.
Gierl, Heribert
62
Pelsmacker, Patrick de
62
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
36
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Bellman, Steven
28
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Hudders, Liselot
26
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
24
Okazaki, Shintaro
23
Rosengren, Sara
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Pauwels, Koen
22
Reid, Leonard N.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Matthes, Jörg
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Smit, Edith G.
19
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Institution
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
9
International journal of hospitality management
9
Journal of advertising
9
International journal of advertising : the review of marketing communications
6
Journal of current issues and research in advertising : JCIRA
6
International journal of contemporary hospitality management
4
Journal of travel and tourism marketing
4
Psychology & marketing
4
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of the Academy of Marketing Science
3
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Information technology & tourism
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
1
The journal of services marketing
1
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Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
A little context, please! : understanding consumer responses to online
advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
3
When the medium is the message : a meta-analysis of creative media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
The semiotics of emojis in
advertising
: an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
6
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
7
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
9
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services
advertising
evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
10
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
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