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~person:"Eisend, Martin"
~person:"Terlutter, Ralf"
~subject:"Advertising effects"
~subject:"Cultural identity"
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Advertising effects
Cultural identity
Consumer behaviour
62
Konsumentenverhalten
62
Advertising
22
Werbung
22
Werbewirkung
19
Deutschland
11
Germany
11
Meta-Analyse
11
Meta-analysis
11
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Brand
5
Internet marketing
5
Kulturelle Identität
5
Markenartikel
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktforschung
5
Online-Marketing
5
Theorie
4
Theory
4
Cognition
3
Communication
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Estimation
3
Gender
3
Geschlecht
3
Humor
3
Kognition
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
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Article
21
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6
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6
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English
20
German
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Eisend, Martin
Terlutter, Ralf
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Septianto, Felix
21
Cleveland, Mark
16
Diehl, Sandra
16
Laroche, Michel
16
Esch, Franz-Rudolf
13
Huber, Frank
13
Pauwels, Koen
13
Mooij, Marieke K. de
12
Muehling, Darrel D.
12
Teng, Lefa
12
Epstein, Gil S.
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Belk, Russell W.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Abdulloev, Ilhom
8
Bang Nguyen Viet
8
Boerman, Sophie C.
8
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International journal of advertising : the quarterly review of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Journal of current issues and research in advertising : JCIRA
2
Journal of international marketing
2
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of public policy & marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
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ECONIS (ZBW)
21
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date (oldest first)
1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
4
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
5
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
9
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
10
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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