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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Geschlecht"
~subject:"Meta-Analyse"
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Advertising effects
Geschlecht
Meta-Analyse
Consumer behaviour
41
Konsumentenverhalten
41
Advertising
15
Werbung
15
Meta-analysis
12
Werbewirkung
11
Brand management
7
Markenführung
7
Market research
6
Marktforschung
6
Beziehungsmarketing
5
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
meta-analysis
4
Brand
3
Cultural identity
3
Gender
3
Humor
3
Internet marketing
3
Kulturelle Identität
3
Markenartikel
3
Online-Marketing
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Welt
3
World
3
Branchenentwicklung
2
Brand loyalty
2
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Article
23
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23
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23
Conference paper
1
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1
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English
23
Author
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Eisend, Martin
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
17
Bijmolt, Tammo H. A.
15
Mattila, Anna S.
15
Huber, Frank
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Santini, Fernando de Oliveira
13
Ladeira, Wagner Junior
12
Muehling, Darrel D.
12
Yoon, Sukki
12
Bauer, Hans H.
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Jang, Soocheong
10
Naderer, Brigitte
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Boerman, Sophie C.
9
Chan, Kara
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Grewal, Dhruv
9
Phau, Ian
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Blut, Markus
8
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International journal of advertising : the quarterly review of marketing communications
3
Journal of international marketing
3
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
23
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23
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1
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
2
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
3
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
9
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
10
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
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