Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Martin Eisend, Erik Hermann
| Year of publication: |
2020
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|---|---|
| Authors: | Eisend, Martin ; Hermann, Erik |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 4, p. 678-696
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| Subject: | Consumption | Meta-analysis | Sexual orientation | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Sexualität | Sexuality | Privater Konsum | Private consumption | Meta-Analyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494710