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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Meta-Analyse"
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Advertising effects
Markenführung
Meta-Analyse
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
15
Werbung
15
Meta-analysis
11
Werbewirkung
11
Brand management
7
Beziehungsmarketing
5
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Brand
3
Cultural identity
3
Gender
3
Geschlecht
3
Humor
3
Internet marketing
3
Kulturelle Identität
3
Markenartikel
3
Online-Marketing
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Welt
3
World
3
meta-analysis
3
Branchenentwicklung
2
Brand loyalty
2
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15
Free
2
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Article
23
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23
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23
Conference paper
1
Konferenzbeitrag
1
Language
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English
23
Author
All
Eisend, Martin
Phau, Ian
39
Loureiro, Sandra Maria Correia
35
Septianto, Felix
28
Gierl, Heribert
26
Melewar, T. C.
26
Pelsmacker, Patrick de
26
Ko, Eunju
24
Dens, Nathalie
23
Han, Heesup
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
22
Bang, Nguyen
21
Hollebeek, Linda D.
20
Huber, Frank
20
Keller, Kevin Lane
20
Guzman, Francisco
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Pauwels, Koen
17
Torres, Ivonne M.
17
Veloutsou, Cleopatra
17
Bauer, Hans H.
16
Dawes, John
16
Diehl, Sandra
16
Esch, Franz-Rudolf
16
Gázquez-Abad, Juan Carlos
16
Zúñiga, Miguel Ángel
16
Dwivedi, Yogesh Kumar
15
Ekinci, Yuksel
15
Khan, Imran
15
Martínez-López, Francisco J.
15
Romaniuk, Jenni
15
Santini, Fernando de Oliveira
15
Shimul, Anwar Sadat
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Bagozzi, Richard P.
14
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Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
4
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
5
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
6
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
7
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
8
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
9
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
10
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
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