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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Meta-Analyse"
~type:"article"
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Advertising effects
Meta-Analyse
Consumer behaviour
36
Konsumentenverhalten
36
Advertising
12
Meta-analysis
12
Werbung
12
Werbewirkung
11
Brand management
7
Markenführung
7
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Market research
4
Marktforschung
4
meta-analysis
4
Brand
3
Cultural identity
3
Deutschland
3
Gender
3
Germany
3
Geschlecht
3
Humor
3
Internet marketing
3
Kulturelle Identität
3
Markenartikel
3
Marketing management
3
Marketingmanagement
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Online-Marketing
3
Brand loyalty
2
Ethnic group
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Ethnische Gruppe
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Gender studies
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Geschlechterforschung
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Homosexuality
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Homosexualität
2
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2
Minderheit
2
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21
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21
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1
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English
21
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Eisend, Martin
Gierl, Heribert
24
Pelsmacker, Patrick de
21
Dens, Nathalie
19
Septianto, Felix
19
Bijmolt, Tammo H. A.
14
Santini, Fernando de Oliveira
13
Diehl, Sandra
12
Ladeira, Wagner Junior
12
Muehling, Darrel D.
12
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Dahlén, Micael
9
Evans, Nathaniel J.
9
Grewal, Dhruv
9
Naderer, Brigitte
9
Reijmersdal, Eva A. van
9
Stafford, Marla Royne
9
Bang Nguyen Viet
8
Chan, Kara
8
Dwivedi, Yogesh Kumar
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Mattila, Anna S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Blut, Markus
7
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International journal of advertising : the quarterly review of marketing communications
3
Journal of international marketing
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
21
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21
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1
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
2
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
3
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
4
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
5
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
8
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
9
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
10
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
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