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~person:"Eisend, Martin"
~subject:"Markenimage"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Markenimage
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Marketing management
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Brand image
3
Beziehungsmarketing
2
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Eisend, Martin
Hunt, Shelby D.
7
Melewar, T. C.
6
Tadajewski, Mark
6
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Hirvonen, Saku
4
Laukkanen, Tommi
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Lehmann, Donald R.
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Shaw, Eric H.
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Wooliscroft, Ben
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Barnier, Virginie de
3
Baumann, Chris
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Dekimpe, Marnik G.
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Dibb, Sally
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Foroudi, Pantea
3
Gierl, Heribert
3
Gil Saura, Irene
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Glynn, Mark S.
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Gray, David
3
Heerde, Harald J. van
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Kitchen, Philip J.
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Loureiro, Sandra Maria Correia
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Madhavaram, Sreedhar
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Mirzaei, Abas
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Sheth, Jagdish N.
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Srivastava, R. K.
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St. Davčik, Nebojša
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Stremersch, Stefan
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Abril Barrie, Carmen
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Anabila, Peter
2
Anees-ur-Rehman, Muhammad
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Ansary, Adel I. el-
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Baghi, Ilaria
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Bahreinizad, Manizheh
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Bajpai, Naval
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Baker, Michael John
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Bamfo, Bylon Abeeku
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Journal of business economics : JBE
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
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