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~person:"Eisend, Martin"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
28
Werbewirkung
28
Advertising
17
Werbung
17
Consumer behaviour
11
Konsumentenverhalten
11
Meta-Analyse
11
Meta-analysis
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advertising
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humor
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evolutionary psychology
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Eisend, Martin
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
32
Esch, Franz-Rudolf
30
Diehl, Sandra
22
Taylor, Charles Raymond
22
Reijmersdal, Eva A. van
21
Septianto, Felix
21
Terlutter, Ralf
20
Bellman, Steven
19
Yoon, Hye Jin
19
Chang, Chingching
18
Hudders, Liselot
18
Yoon, Sukki
18
Dahlén, Micael
17
Mueller, Barbara
17
Stafford, Marla Royne
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Rosengren, Sara
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Muehling, Darrel D.
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Rozendaal, Esther
14
Tucker, Catherine
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Ilicic, Jasmina
13
Kaiser, Harry M.
13
Kennedy, Rachel
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
12
Bergkvist, Lars
12
Cauberghe, Verolien
12
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Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
28
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28
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1
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
8
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
9
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
10
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
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