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~person:"Eisend, Martin"
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Search: subject_exact:"Metaanalyse"
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Meta-Analyse
33
Meta-analysis
33
Consumer behaviour
11
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Advertising effects
10
Werbewirkung
10
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9
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meta-analysis
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1960-2006
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Eisend, Martin
Havránek, Tomáš
112
Havránková, Zuzana
66
Doucouliagos, Chris
65
Nijkamp, Peter
62
Iwasaki, Ichirō
58
Poot, Jacques
41
Stanley, Tom D.
39
Reed, W. Robert
30
Groot, Henri L. F. de
29
Kluve, Jochen
27
Florax, Raymond J. G. M.
26
Santini, Fernando de Oliveira
24
Weber, Andrea
22
Horváth, Roman
21
Essen, Marc van
20
Ladeira, Wagner Junior
20
Banks, George C.
19
Miguel, Edward
19
Menkhoff, Lukas
18
Paldam, Martin
17
Blut, Markus
16
Doucouliagos, Hristos
15
Feld, Lars P.
15
Geyer-Klingeberg, Jerome
15
Hang, Markus
15
Kaiser, Tim
15
Novák, Jiri
15
Fidrmuc, Jarko
14
Havranek, Tomas
14
Heimberger, Philipp
14
Kočenda, Evžen
14
Laroche, Patrice
14
Longhi, Simonetta
14
Koetse, Mark J.
13
Picchio, Matteo
13
de Groot, Henri L. F.
13
Aguinis, Herman
12
Bajzík, Josef
12
Engel, Christoph
12
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Breaking new ground in theory and practice
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
Information systems research : ISR
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
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Journal of retailing
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Marketing : journal of research and management
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
Saved in:
5
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
8
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
9
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
10
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
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