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~person:"Eisingerich, Andreas B"
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Eisingerich, Andreas B
Foscht, Thomas
123
Swoboda, Bernhard
68
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer behaviour
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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1
Subscription commerce : an attachment theory perspective
Kerschbaumer, René Hubert
;
Kreimer, Daniel
;
Foscht, Thomas
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10014226383
Saved in:
2
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
3
"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi
;
Foscht, Thomas
;
Kerschbaumer, René Hubert
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
Saved in:
4
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
Saved in:
5
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
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