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~person:"Ekinci, Yuksel"
~person:"Law, Chun Hung Roberts"
~subject:"Markenimage"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Markenimage
Tourism marketing
Brand image
19
Brand management
16
Markenführung
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand
11
Markenartikel
11
Beziehungsmarketing
7
Relationship marketing
7
Tourismusmarketing
5
Destination management
4
Destinationsmanagement
4
Brand loyalty
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markentreue
3
brand loyalty
3
Brand attachment
2
Einzelhandel
2
Holiday behaviour
2
Retail trade
2
Social Web
2
Social web
2
Tourism
2
Tourismus
2
Urlaubsverhalten
2
brand equity
2
destination image
2
self-congruence
2
Actual self-congruence
1
Advertising effects
1
Anti-brand
1
Attachment
1
Bibliometric analysis
1
Bibliometrics
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Bibliometrie
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19
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Ekinci, Yuksel
Law, Chun Hung Roberts
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Journal of business research : JBR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of retailing and consumer services
2
Annals of tourism research : ATR ; a social sciences journal
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
19
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Revisiting tourism destination image : a holistic measurement framework using big data
Bui, Vinh
;
Alaei, Ali Reza
;
Vu, Huy Quan
;
Li, Gang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1287-1307
Persistent link: https://www.econbiz.de/10013259010
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
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