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~person:"Ekinci, Yuksel"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
174
Konsumentenverhalten
174
Beziehungsmarketing
44
Relationship marketing
44
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
32
Markenführung
30
Markenimage
27
Brand
20
Markenartikel
20
Beschwerdemanagement
19
Complaint management
19
Gastronomie
18
Restaurant industry
18
Corporate Social Responsibility
17
Corporate social responsibility
17
Hotel industry
15
Hotellerie
15
Online retailing
15
Online-Handel
15
Emotion
14
Viral marketing
13
Virales Marketing
13
Einzelhandel
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Experiment
10
Luxury goods
10
Luxusgüter
10
Preismanagement
10
Pricing strategy
10
Advertising effects
9
Social Web
9
Social web
9
Werbewirkung
9
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2
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Article
64
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1
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Article in journal
Article
Aufsatz in Zeitschrift
65
Aufsatzsammlung
1
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English
65
Author
All
Ekinci, Yuksel
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Guzman, Francisco
21
Jang, Soocheong
21
Ahn, Jiseon
20
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Khan, Imran
18
Park, Jungkun
18
Balaji, M. S.
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rahman, Zillur
16
Rather, Raouf Ahmad
16
Valette-Florence, Pierre
16
Hanks, Lydia
15
Klaus, Philipp
15
Lee, Seonjeong
15
Line, Nathaniel D.
15
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Journal of business research : JBR
10
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of service research
2
Journal of strategic marketing
2
Psychology & marketing
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
65
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65
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date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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