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~person:"El Hana, Nadr"
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El Hana, Nadr
Sabri, Ouidade
44
Parguel, Béatrice
14
Mimouni, Aîda
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de Pechpeyrou, Pauline
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When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement
Sabri, Ouidade
;
El Hana, Nadr
;
Abidi, Zineb
;
Martin, Silvia
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 254-275
Persistent link: https://www.econbiz.de/10014467491
Saved in:
2
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
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