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~person:"El-Gohary, Hatem"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~subject:"Auktionstheorie"
~type_genre:"Book section"
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Improving decision making in real-time bidding
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
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The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
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