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~person:"Elbedweihy, Alaa M."
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Elbedweihy, Alaa M.
Elsharnouby, Mohamed H.
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AbouAish, Ehab
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
2
Customer relationship building : the role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2901-2910
Persistent link: https://www.econbiz.de/10011507804
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