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~person:"Elsner, Ralf"
~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Marktforschung"
~subject:"Service management"
~type:"article"
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Search: subject:"Kundenwert"
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Deutschland
Marktforschung
Service management
Customer value
7
Kundenwert
7
Beziehungsmarketing
5
Relationship marketing
5
Betriebliche Wertschöpfung
2
Dienstleistungsmanagement
2
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Elsner, Ralf
Maas, Peter
Hammerschmidt, Maik
3
Heinonen, Kristina
3
Strandvik, Tore
3
Bauer, Hans H.
2
Cheung, Fung Yi Millissa
2
Graf, Albert
2
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Barroso Campos, Carmen
1
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1
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1
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1
Cachelin, Joël Luc
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European management journal
1
Journal für Betriebswirtschaft : management review quarterly
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
5
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1
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
Saved in:
2
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
3
Customer Value bei Dienstleistungen : Managementherausforderungen zwischen interner und externer Kundenorientierung
Bühler, Pascal
;
Cachelin, Joël Luc
;
Maas, Peter
- In:
Serviceorientierung im Unternehmen : Forum …
,
(pp. 103-129)
.
2010
Persistent link: https://www.econbiz.de/10003943224
Saved in:
4
How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
Saved in:
5
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Saved in:
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