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~person:"Engelhardt, Werner Hans"
~person:"Turnbull, Peter W."
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovation management
Leistungsbündel
Marketingmanagement
Theorie
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
2
Marketing management
2
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Engelhardt, Werner Hans
Turnbull, Peter W.
Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Hofmaier, Richard
4
Albers, Sönke
3
Valla, Jean-Paul
3
Weiber, Rolf
3
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Håkansson, Håkan
2
Korflesch, Harald F. O. von
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Plinke, Wulff
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Preuß, Klaus-Jürgen
2
Ratschow, Olaf
2
Rudolph, Bettina
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Siems, Florian
2
Strothmann, Karl-Heinz
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Voeth, Markus
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Baaken, Thomas
1
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1
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1
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Brzoska, Lars
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Bröker, Tillmann
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Entwicklungen des Investitionsgütermarketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
3
Marktforschung für Investitionsgüter : Defizite und Perspektiven
Engelhardt, Werner Hans
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 153-167)
.
1998
Persistent link: https://www.econbiz.de/10001301063
Saved in:
4
Zum "State of the Art" im Investitionsgüter-Marketing
Engelhardt, Werner Hans
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 11-38)
.
1998
Persistent link: https://www.econbiz.de/10001305480
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