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~person:"Engelmann, Jens"
~person:"Houston, Michael J."
~subject:"Promotional materials"
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Promotional materials
Werbemittel
4
1987
1
Advertising effects
1
Age group
1
Altersgruppe
1
Consumer behaviour
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
Feldforschung
1
Field research
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Germany
1
Konsumentenverhalten
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Kundenzeitschrift
1
Magazine
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Market research
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Marktforschung
1
Print advertising
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Printwerbung
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Engelmann, Jens
Houston, Michael J.
Gierl, Heribert
5
Pepels, Werner
4
Böcker, Franz
3
Mayer, Hans
3
Schwaiger, Manfred
3
Ballauff, Erik
2
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2
Belk, Russell W.
2
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2
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2
Childers, Terry L.
2
Daduna, Joachim Rolf
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Dechêne, Christian Frédéric
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Delgado-Ballester, Elena
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Geuens, Maggie
2
Heckler, Susan E.
2
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2
Jedidi, Kamel
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Jiang, Zhengrui
2
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2
Laran, Juliano
2
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2
Musiol, Gerald
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Netzer, Oded
2
Overgaard, Per Baltzer
2
Palazon, Mariola
2
Radtke, Bernd
2
Sarkar, Sumit
2
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2
Silberer, Günter
2
Thöni, Christian
2
Tsiros, Michael
2
Uebel, Matthias
2
Wint, Alvin G.
2
Allen, Mathew R.
1
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Journal of marketing research : JMR
2
Journal of business economics : JBE
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ECONIS (ZBW)
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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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2
Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
Saved in:
3
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
4
Encoding and media effects on consumer learning deficiencies in the elderly
Cole, Catherine A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10001020973
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