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~person:"Eppinger, Steven D."
~person:"Hagtvedt, Henrik"
~subject:"Aesthetics"
~subject:"Innovationsmanagement"
~subject:"Product management"
~type_genre:"Article in journal"
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Innovationsmanagement
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Eppinger, Steven D.
Hagtvedt, Henrik
Dell'Era, Claudio
9
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7
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
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2
Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
Saved in:
3
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
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