Consumer response to overstyling : balancing aesthetics and functionality in product design
Year of publication: |
2014
|
---|---|
Authors: | Hagtvedt, Henrik ; Patrick, Vanessa M. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 7, p. 518-525
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Konstruktion | Design engineering | Konsumentenverhalten | Consumer behaviour | USA | United States |
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