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~person:"Esch, Franz-Rudolf"
~person:"Piehler, Rico"
~person:"Veloutsou, Cleopatra"
~subject:"Arbeitsverhalten"
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Arbeitsverhalten
Markenimage
63
Brand image
55
Brand management
38
Markenführung
38
Brand
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenartikel
17
Markenpolitik
11
Beziehungsmarketing
9
Deutschland
9
Germany
9
Relationship marketing
9
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7
Theory
7
Internal branding
6
Interne Markenführung
6
Advertising effects
5
Werbewirkung
5
Work behaviour
5
Brand relationships
4
Internes Marketing
4
Brand commitment
3
Employee retention
3
Internal brand management
3
Measurement
3
Messung
3
Mitarbeiterbindung
3
Psychology of advertising
3
Werbepsychologie
3
Brand citizenship behaviour
2
Brand co-creation
2
Brand equity
2
Brand hate
2
Brand identity
2
Brand love
2
Brand loyalty
2
Brand understanding
2
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Esch, Franz-Rudolf
Piehler, Rico
Veloutsou, Cleopatra
King, Ceridwyn
6
Erkmen, Ezgi
4
Hancer, Murat
3
Xiong, Lina
3
Batt, Verena
2
Bruhn, Manfred
2
Burmann, Christoph
2
Fischer, Alexander
2
Grace, Debra
2
Hartmann, Kerstin
2
Jackson, Ulrike
2
McConville, David
2
Wolf, Antje
2
Abadi, Sara Jahan
1
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1
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1
Aksoy, Nilsah Cavdar
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Altaf, Mohsin
1
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1
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1
Bajwa, Farooq Anwar
1
Baker, Thomas L.
1
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1
Bengtsson, Maria
1
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1
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1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
European journal of marketing : EJM
1
International journal of hospitality management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011884922
Saved in:
2
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
3
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
4
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2009
Persistent link: https://www.econbiz.de/10003856671
Saved in:
5
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2008
Persistent link: https://www.econbiz.de/10003599871
Saved in:
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