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~person:"Esch, Franz-Rudolf"
~person:"Weber, Jürgen"
~subject:"Corporate reputation"
~type_genre:"Fallstudiensammlung"
~type_genre:"Handbook"
~type_genre:"Handbuch"
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Esch, Franz-Rudolf
Weber, Jürgen
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Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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