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~person:"Esteban-Millat, Irene"
~person:"Königstorfer, Jörg"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 55-79)
.
2010
Persistent link: https://www.econbiz.de/10003934310
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