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~person:"Esteban-Millat, Irene"
~person:"Martinelli, Elisa"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Relationship marketing
Einzelhandel
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Handelsmarke
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Retail trade
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Store brand
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Beziehungsmarketing
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Consumer behaviour
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Assortment
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Brand management
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Comparison
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Customer retention
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Customer satisfaction
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Food retailing
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High equity
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Kundenbindung
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Luxury goods
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Sortiment
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Spain
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Spanien
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Structural equation model
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Esteban-Millat, Irene
Martinelli, Elisa
Gröppel-Klein, Andrea
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Hilt, Constantin
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Königstorfer, Jörg
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Martínez-López, Francisco J.
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Ruiz-Real, José Luis
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handbook of research on retailer-consumer relationship development
1
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
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