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~person:"Esteves, Rosa-Branca"
~person:"Soberman, David A."
~subject:"Advertising planning"
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Advertising planning
Preisdifferenzierung
21
Price discrimination
21
Theorie
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Theory
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Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
6
Pricing strategy
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Brand
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Competitive price discrimination
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Markenartikel
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Welfare
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Welfare analysis
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Wohlfahrtsanalyse
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Advertising
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Customer recognition
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Einzelhandelspreis
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Retail price
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Werbeplanung
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Werbung
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Brand management
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Direct selling
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Direktvertrieb
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Game theory
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Gattungsmarke
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Generic brand
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Incomplete information
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Internet marketing
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Markenführung
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Online-Marketing
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Spieltheorie
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Store brand
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Advertising effects
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Advertising strategies
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Consumer goods
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Esteves, Rosa-Branca
Soberman, David A.
Iyer, Ganesh
2
Galeotti, Andrea
1
Moraga-González, José Luis
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Resende, Joana
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Villas-Boas, J. Miguel
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International journal of industrial organization
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ECONIS (ZBW)
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Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
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